Collecting AFL footy cards will go digital once again in 2015 with the latest release of the Select Official AFL Collector Cards app today.
The AFL, the AFL Players’ Association and Select Australia, the AFL’s Official Collector Card licensee for over 20 years, have again partnered with digital agency Isobar to bring collectors a new and exciting trading card app via the latest mobile and tablet technology.
The 2015 Select Official AFL Collector Cards app enables users to expand their digital collections by purchasing virtual coins to buy digital card packs in a variety of formats.
The Select Official AFL Collector Cards app enables fans to use image recognition to scan physical Select Champions 2015 Official AFL Collector Cards into a digital album. To complement the physical cards, a variety of digital cards will be available exclusively via the app.
The app is available to download on iPhone, iPad and iPod from the iTunes App Store via https://itunes.apple.com/au/app/2015-select-official-afl-collector/id947244734?mt=8 on Monday March 2, 2015.
The release coincides with the launch of Select Champions 2015 Official AFL Collector Cards available in newsagencies, hobby and AFL Stores, plus BP, 7-Eleven, Coles Express and Woolworths Petrol Stores.
The 2015 Select Official AFL Collector Cards app includes a number of new and innovative features including the digital marketplace where for the first time collectors will be able to buy and sell digital cards using virtual coins in the ‘Market’.
In addition to an expanded range of digital cards, this year’s app also includes Select Fantasy, a transformation of last season’s ‘My Team’. Users will be able to create a team using their own card collection and compete against other users throughout the season. The Select Fantasy game will incorporate weekly AFL Fantasy points provided by Champion Data with unique weighting determined by each card’s rarity.
Competitors will have the opportunity to win a variety of prizes throughout the season via Select’s website, Facebook and Twitter pages. Prizes include tickets to the 2015 Toyota AFL Grand Final, AFL Memberships and a variety of Select Official AFL Collector Cards products and other AFL merchandise.
Another new feature for 2015 is the Captain’s Signature Series, featuring all 18 AFL Clubs captains and utilising animated signatures to recreate a virtual signature on each card.
Collectors will also have the opportunity to collect digital cards featuring vision of the best marks and goals of 2014. The Fresh Faces subset is back for 2015 giving users the opportunity to collect digital cards for key players who switched Clubs during the NAB trade period.
Select’s 2014 Official AFL Collector Cards App was awarded bronze in the ‘Branded Mobile Application’ category at the 2014 Interactive Advertising Bureau (IAB) MIXX Awards.